SEO Specialist
United States
🌎 Remote
Category: OperationsType: Full-time
We’re looking for a Search Engine Optimization Strategist to elevate the company’s visibility across web and emerging AI-driven search platforms. This role is ideal for an experienced SEO professional with a deep understanding of crypto, fintech, and high-competition verticals like trading and iGaming.
The Opportunity
As the SEO Strategist, you’ll be responsible for developing and executing data-driven SEO strategies that increase discoverability, safeguard rankings, and drive meaningful organic growth. You’ll work closely with developers, content creators, and marketing stakeholders to ensure SEO best practices are built into everything — from code to content.
This is a high-impact role for someone who loves experimentation, technical precision, and the challenge of staying ahead of ever-evolving search algorithms.
What You’ll Do
Core Responsibilities
- Conduct ongoing keyword research and maintain a living roadmap for organic growth opportunities
- Continuously monitor, audit, and optimize top-performing and high-revenue pages to preserve and improve rankings
- Track and analyze SEO KPIs — including visibility, traffic, CTRs, and conversion rates — using advanced analytics tools
- Develop proactive strategies to respond to algorithm shifts, ranking threats, and competitor movements
- Optimize for AI-powered search engines and conversational platforms (e.g., ChatGPT, Perplexity, Gemini)
- Collaborate with dev teams to ensure technical SEO best practices are implemented across code and infrastructure
- Partner with marketing and content teams to align on on-page, off-page, and internal linking strategies
- Improve internal link architecture, enhance crawl efficiency, and identify technical bottlenecks
- Research and analyze competitor backlinks and advertising strategies to strengthen domain authority
- Recommend updates to site structure, meta data, and content strategy to maintain leadership in organic visibility
What You Bring
- 5+ years of hands-on experience in SEO/SEM roles
- 3+ years of experience in the Crypto, Fintech, or DeFi sectors
- Proven success driving measurable SEO growth in competitive markets (e.g., finance, trading, or gambling)
- Proficiency with analytics and SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, WebTrends, etc.)
- Deep understanding of ranking factors, site performance metrics, and algorithmic behaviors
- Experience managing PPC campaigns across Google, Yahoo, and Bing
- Working knowledge of HTML, CSS, and JavaScript as they relate to SEO constraints
- Up-to-date awareness of search trends, AI discovery engines, and the evolving content landscape
- Experience with A/B and multivariate testing to optimize click-through and conversion rates
Nice to Have
- Background in crypto content marketing or technical writing
- Familiarity with structured data, schema markup, and entity-based SEO
- Experience coordinating international SEO strategies across multiple regions and languages
- Understanding of AI-driven content workflows and automation tools
Why You’ll Love It Here
- Work in a fully remote, high-impact role with global reach
- Collaborate with world-class professionals across crypto, engineering, and growth marketing
- Competitive compensation with unlimited paid time off
- Generous wellbeing and development budgets for personal growth
- Health insurance and perks for home or coworking setups
- Access to exclusive crypto workshops and internal learning programs
- Choose your own laptop and tools — we invest in your productivity and comfort
Interested?
If you thrive at the intersection of SEO, innovation, and crypto — and want to help shape the next chapter of decentralized finance — we’d love to hear from you.